From the world’s leading university for creative careers, Stand Up, Speak Up, Start Up is the brilliant new guide designed to help emerging entrepreneurs cultivate their gift of invention and pursue their dreams. In each of the book’s six chapters, readers encounter an archetype that embodies a distinct trait of accomplished entrepreneurs: The Ally, The Believer, The Hacker, The Warrior, The Storyteller, and The Shepherd. Each archetype is explored through the personal stories of enterprising visionaries — including ingenious SCAD alumni who have forged their own paths, from innovating sneaker customization for NBA all-stars to revolutionizing almond farming.

While many of the world’s top entrepreneurs share a talent for identifying, pitching, and creating fresh ways of doing things, honing one’s gift of invention is the key to adding unique value. Stand Up, Speak Up, Start Up explores how creative talents — such as the gifts SCAD students and graduates use to animate, design, tell stories, produce films, and more — can also be employed to launch a new startup and to add value to an existing business.